We’ve all heard the funny stories of bad translations. But even a grammatically correct translation will not necessarily resonate culturally with the Hispanic market. This is where our concept of transcreation comes into effect. Transcreation is the creative adaptation of marketing, sales and advertising copy in the target language. It adapts your brand’s attributes in a culturally-relevant manner for it to reach the target at an emotional and intellectual level. Successful transcreation is based on a thorough knowledge of local environment, culture, business practices and details specific to a given market, culture or country. In other words, it’s not about just speaking Spanish.